Introduction to Stanford Marketing
We discussed a brief overview of Stanford Marketing, the associate program, and key dates/logistical information. We then got into small groups and brainstormed how we would go about marketing a fun product (e.g. Snuggies for dogs).
Marketing Fundamentals with Theresa Lina Stevens
For this workshop, we welcomed our faculty advisor, Theresa Lina Stevens, who gave an overview on various marketing fundamentals, including Porter's Five Forces, the Four P's, market segmentation.
Go To Market Strategy
We discussed various go-to-market strategies and how to bring a new product or feature to market.
Powerpoint and excel strategies for Stanford Marketing