2016-17 Workshops

Workshop #1

Introduction to Stanford Marketing

Tuesday 10/11

We discussed a brief overview of Stanford Marketing, the associate program, and key dates/logistical information. We then got into small groups and brainstormed how we would go about marketing a fun product (e.g. Snuggies for dogs). 

Workshop #2

Marketing Fundamentals with Theresa Lina Stevens

Wednesday 10/12

For this workshop, we welcomed our faculty advisor, Theresa Lina Stevens, who gave an overview on various marketing fundamentals, including Porter's Five Forces, the Four P's, market segmentation.