Posts tagged Uber
How Lyft Gained Traction in an Uber-Dominated Market

When we think of transportation technology today, two startups usually come to mind: Uber and Lyft. However, just a little over a year ago, this was not the case. Uber was dominating the entire ride-share market and Lyft was viewed as an Uber “wannabe.” So, how has Lyft gained enough traction in this market that it is now viewed as a legitimate substitute for Uber instead of an underdog? Here are some of the strategies, particularly having to do with marketing, that Lyft used to gain so much attention and success.

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