Posts tagged Strategy
Chipotle’s Three Major Strategies

What is the first thing that appears on your mind when you think of Mexican franchise restaurant? Well, probably for many people, it would be Chipotle. Founded in 1993, Chipotle has become one of the largest fast food restaurants in the nation. It has done a great job in terms of both PR (public relations) and marketing, and thus succeeded in having a healthy brand image. Here are some marketing strategies used by Chipotle to promote its brand.

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