Aesthetics. Minimalism. Exposure.
SoulCycle, an American fitness company, has seen overwhelming success since its founding in 2006, generating $4 million per studio in annual revenue and increasing profits by 240% from 2012 to 2014. How has SoulCycle gained such a following? Why are people willing to pay upwards of $35 for a 45-minute class? The answer may lie SoulCycle’s focus on responding to customer needs, implementing meticulous employee training, and fostering an intimate user community.
They are currently one of the largest players in pop-culture and fashion, and last quarter, their earnings surged 30%. How did Adidas take off? Kanye West, although not behind all of their latest designs, may well have been the catalyst to Adidas’ newfound success. The relationship between Kanye and Adidas goes far beyond a celebrity ad campaign or endorsement deal. This partnership serves as a perfect example of influencer marketing in which both parties are able to flourish.
Celebrity endorsements have long been a tool used by brands and companies to promote their products. In using these endorsements, marketers hope that the positive image of the celebrity endorser will be passed on to their product or service. While these paid endorsements have potential to come off as disingenuous, Hershey’s Kit Kat got it right in their October advertisement with Chance the Rapper. With over 1.2 million views on YouTube to date, I believe the most influential factor in making this ad successful has been its endorser-conscious approach.
Let’s face it: the 2016 Presidential primaries were a whirlwind. However, in the midst of the funny soundbites, gaffes, and unexpectedness, there are five key business lessons to take away from the 2016 Presidential Candidates.
This election has been steeped in controversy, scandals, and an endless supply of infuriating news via social media concerning our electoral process. The candidates have often been described as the “lesser of two evils” depending on one’s political perspective, and have engaged in disputes across every form of media and often leaving political discourse to be an afterthought in the public’s perception of them.
When we think of transportation technology today, two startups usually come to mind: Uber and Lyft. However, just a little over a year ago, this was not the case. Uber was dominating the entire ride-share market and Lyft was viewed as an Uber “wannabe.” So, how has Lyft gained enough traction in this market that it is now viewed as a legitimate substitute for Uber instead of an underdog? Here are some of the strategies, particularly having to do with marketing, that Lyft used to gain so much attention and success.
Good marketing often comes from an interdisciplinary approach. When companies combine current trends with their brand, they are able to leverage the popularity and appreciation associated with these trends. Sometimes these campaigns are very successful, but sometimes they can go wrong too!
Persuasion is the at the soul of sales and marketing, but also in most of your daily communications. Clubs, group project work, scheduling a meeting with a professor—they all involve convincing other people to act.
As Stanford students, we are constantly sending emails with subject lines like the ones above. Whether we are publicizing events and parties or selling the last of our books before we graduate, we seek to capture our audience immediately with catchy subject titles that entice people to learn more. For some, this task is easier said than done. For others, you find yourself spending 10 minutes thinking of what words to use, popular culture references, etc. We here at Stanford Marketing realize the troubles of crafting the perfect subject title, so we’ve created this helpful guide to mastering your title generating skills. Below are some helpful tips that will help you make your next subject title in the most efficient and effective manner. Enjoy!
What is the first thing that appears on your mind when you think of Mexican franchise restaurant? Well, probably for many people, it would be Chipotle. Founded in 1993, Chipotle has become one of the largest fast food restaurants in the nation. It has done a great job in terms of both PR (public relations) and marketing, and thus succeeded in having a healthy brand image. Here are some marketing strategies used by Chipotle to promote its brand.
Your name is your personality, identity, and character summed up in a couple of letters, and also the reason Coca Cola raised its sales last year. Over the past decade, the demand for soft drinks has steadily decreased as the public has become more aware of the health concerns associated with a can of soda. Nonetheless, according to the Wall Street Journal, the Coca Cola Company managed to reverse 11 years of declining sales in the United States thanks, in large part, to its “Share a Coke” campaign.