STANFORD MARKETING SEEKS TO EXPOSE Stanford STUDENTS tO THE FIELD OF MARKETING through the following opportunities
Training: Each year, our client associates go through a ten-week training program that includes workshops from professors and industry professionals as well as mock projects and case studies.
Consulting: Once their training is complete, we work with companies across different industries on four to six month projects. These projects tend to tackle problems ranging from investigating consumer behavior to developing go-to-market strategies for products.
Outreach: Beyond our work with our clients, we also provide general education to the Stanford community at large. Each year we host educational events such as “Marketing 101” and more in-depth workshops such as “Hacking Marketing: The Myth of Big Data.”
Founding & History
Stanford Marketing was founded in 2007 by a group of Stanford students looking to learn more about marketing and the general business landscape. Since there is no undergraduate program in business at Stanford, the organization initially sought to educate students through on-campus workshops and lectures. Over time, we’ve expanded our reach to provide research and strategy-based consulting services and an in-depth marketing curriculum.